Our vision and mission to look into existing and forthcoming market dynamics and provide market insights for successful business of our clients

WHO WE ARE

Looking Inward

Observe and understand consumers closely and in depth Analyze clients’ business issues (business goals, capabilities, potentials, and limitations)

Looking Outward

Monitor competitive market environment Identify client’s market opportunities and potential threats

Looking Forward

Foresee market trends and movements Look ahead into our clients’ business development areas

WHAT WE DO

TRADITIONAL
Traditional and the most commonly used methods

ETHNOGRAPHIC
Ethnographic approach

DIGITAL
Traditional and the most commonly used methods

INNOVATION
Innovation workshop involving creative ideation techniques to generate new ideas for development of product, concept, or marketing strategies

OUR CLIENT

WORKED WITH US

삼성전자
LG전자
로레알
디올
디아지오
유니클로
아모레퍼시픽
피엔지
유니레버
화이자
스타벅스
씨제이